Delivery Ceremony: Sinotruk exports 500 pickup trucks to Ecuador

March 21,2025

On the evening of March 20, the first delivery ceremony of 500 pickups exported to South America by China National Heavy Truck Group under Shandong Heavy Industry was held in Zhangqiu, Jinan. Leaders at all levels of China National Heavy Truck light vehicles, industry media, and customer representatives in South America gathered together across time and space to witness the first 100 pickups officially heading to the equatorial country on the other side of the ocean - Ecuador. The order is a milestone achievement in the internationalization strategy of SinotruK Light Vehicles, marking the official entry of Bolden Pickup into overseas markets, and also marking the consolidation and strengthening of SinotruK's position as a leading commercial vehicle enterprise.
In the process of opening up the international market, SinotruK Light vehicles has always adhered to localization in globalization, deepened the strategy of "technology-driven + localized operation", built a multinational value chain of R&D - manufacturing - service, and provided smart travel solutions for global users. The pickup trucks exported to South America are the result of close cooperation and collaborative development between SinotruK light Vehicles and local dealers. Highly tailored to local needs.
Before the research and development of models for the South American market, the engineer team of Bwin pickup truck made a comprehensive investigation of the operating environment of models in South America, fully understood the local climate, terrain, road conditions, oil products, driving habits, etc., and made dozens of targeted technical improvements: the ramp assistance system developed for multi-mountain road conditions ensured the reliability of the power system and increased driving safety; The innovative altitude identification system effectively solves the problem of dynamic attenuation in the plateau region; The two-stage fuel filtration system significantly enhances the adaptability of oil products. Through the anti-corrosion upgrade of key components such as exhaust pipe and transmission shaft, the vehicle can calmly cope with high corrosion environment; The development of the Spanish interactive system further enhances the user experience.

In addition, in order to take into account the aesthetic and use needs of local consumers, this batch of export models added passenger type front grille and wheel eyebrows, with 18-inch tires, to create a more domineer appearance; In view of the local year-round foggy, low visibility climate characteristics, specially equipped with front fog lights and rear windshield defogging, defrosting functions to improve driving safety. These localized improvements not only reflect the accurate grasp of the market demand of SinotruK light vehicles, but also highlight the "user-centered" global service concept.
In addition to the adaptive transformation, the commercial version of the delivery of Baosheng pickup truck is equipped with Weichai 2.0T diesel engine, with a maximum power of 140kW and a maximum torque of 420N•m, and its performance is leading in an all-round way. At the same time, the vehicle applies multiple acoustic sound insulation technology, the quiet effect is comparable to that of gasoline engines, and the comfortable experience of diesel pickup trucks is refreshed. In terms of safety and durability, the new high-strength cab torsion stiffness of 32000Nm/deg, the strength of key materials up to 1500Mpa, galvanized plate accounted for more than 50%, salt spray cycle durability test of 1000 hours, reliability far exceeds the industry standard, to provide users with long-term stable use guarantee.
 
In order to ensure a deep fit between products and the market, China National Heavy Truck light vehicles and local users to carry out rigorous adaptability tests, Bolden pickup across the entire territory of Ecuador, covering mountains, plateaues, rainforests and other road conditions, in the complex environment of 4,600 meters above sea level to complete nearly 20,000 kilometers of limit verification. The excellent performance won a high degree of recognition from local users, and promoted the cooperation between SinotruK Light Vehicles and Ecuadorian dealer Vehicentro to reach 500 orders quickly. With the support of reliable and all-round product power, Baosheng pickup can be widely used in multiple scenarios such as family vehicles, industrial and commercial individual transportation, farming and ranching operations and industrial and mining enterprise services, to meet the diversified needs of local users, such as life transportation, cargo transportation, outdoor exploration and so on.
From South America to the world, continue to expand the international territory. The delivery ceremony is not only the stage results of China National Heavy Duty Truck's deep cultivation of the South American market, but also a new starting point for accelerating the globalization layout. With Ecuador as the fulcrum, BSC Pickup will further radiate South America, and continue to enhance brand influence through localized research and development and precise market strategy. At the same time, the light vehicle has also developed customized products for the extremely hot region of the Middle East, and conducted rigorous durability testing and performance testing, providing local customers with reliable performance and stable quality products, and showing the new style of brand transition and technological innovation to global users.
 

Editor : Camilia Wang

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