【Montevideo, Uruguay – April 3, 2025】On April 3, 2025, FORLAND kicked off its entry into the Uruguayan market with the launch of a new range of light trucks in Montevideo. This marks a significant milestone in the company's global expansion, following its successful expansion into Morocco and Colombia early in 2025. The event attracted widespread participation from a diverse audience, including FORLAND executives, distributor management, industry media, key customers, and representatives from financial institutions.

Mr. Changliang Han, South America Regional Director of FORLAND, stated, "The successful launch in Uruguay is just the beginning. We’ll continue to introduce versatile models tailored to the local market and work closely with our partners to elevate our collaboration, backed by exceptional after-sales service." He added, "Our brand promise, 'FORLAND For You – Making Every Era Better,' will guide us as we expand further globally."

A local partner’s representative added, "FORLAND is a trusted global brand, and customers in Uruguay are excited about the prospects. They particularly appreciate the trucks' power, comfort, and fuel efficiency."

At the event, FORLAND has launched six new models, covering a wide range of applications, from urban deliveries to medium-distance transportation between cities.The new models are built with the Uruguayan market in mind, meeting Euro 5 emissions standards, ahead of the local regulatory requirements. 

To meet the growing logistics demand in Uruguay, FORLAND has upgraded its new models with more powerful engines and dependable transmission systems. These improvements provide excellent climbing ability and strong load capacity, making the trucks ideal for a variety of transportation tasks. The new models also continue focus on comfort, with spacious cabins and ergonomic seats designed for long distance drive. Moreover, practical features like ABS, seatbelt reminders, and air conditioning enhance both safety and the overall driving experience.

Mr. Gaoyu Tan, South America Marketing Manager of FORLAND, emphasized the importance of this move, saying, "Launching in Uruguay is a key step in our global strategy. We’re committed to bringing localized products to more South Americancountries and creating a tailored ecosystem. Uruguay’s dynamic market offers great potential, and we plan to introduce a wide range of vehicles—fromsingle rear tire trucks,medium-duty vehicles to electric models and vans—designed to meet the region's diverse logistics needs."

This launch not only highlights FORLAND's dedication to deepening its presence in the South American market but also injects new vitality into Uruguay's logistics sector.

Source : www.chinatrucks.org

Editor : Mia

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Tags : FORLAND Uruguay