FAW TRUCKS Gains Strong Momentum in Colombia
December 04,2025
The company showcased five truck models at the event, giving visitors a clear view of its product portfolio and technological capabilities. The strong booth performance, together with FAW TRUCKS’ deepening understanding of local customer needs, further supported its long-term strategy in the region.
FAW TRUCKS’ booth was among the most visited during the exhibition. More than 500 industry professionals engaged with the display, resulting in over 400 qualified customer leads and 60 intent orders. The booth also welcomed Chinese Ambassador to Colombia Zhu Jingyang and accompanying officials, who were briefed on the company’s product technologies and expressed recognition for FAW TRUCKS’ progress in the Colombian market.
Among the highlights was the “Lingtú” truck series, which features multiple wheelbase configurations designed to suit diverse operational requirements. The models received positive feedback from visitors for their versatility and practical design.
As one of the leading Chinese commercial vehicle brands expanding in Latin America, FAW TRUCKS has continued to achieve steady growth through strong products and targeted market strategies. In response to local market characteristics and the high cost of operations, the company has introduced a clear localization roadmap and offers competitive total cost of ownership (TCO) solutions supported by cost-effective products, an established after-sales network, and flexible market approaches.
FAW TRUCKS plans to deepen its commitment to the region under the principle of “in the local market, for the local market.” The company will keep refining its products and services, strengthen channel cooperation, and deliver more competitive commercial vehicle solutions to customers in Colombia and across Latin America—supporting the broader global expansion of Chinese commercial vehicle brands.
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