FAW TRUCKS has signed a strategic dealer agreement with a Saudi automotive company, alongside a memorandum of understanding (MOU) for the first 500 commercial vehicles. The partnership aims to expand FAW TRUCKS’ presence in Saudi Arabia and the wider Middle East, bringing the company’s trucks and support services to the regional market.

During the signing ceremony, executives from both sides discussed market trends, customer needs, and industry development in Saudi Arabia and the Middle East. They also outlined key priorities for future collaboration.

FAW TRUCKS’ international business leader said the agreement represents a major step in strengthening the company’s Middle East operations. Leveraging its robust R&D capabilities, mature vehicle manufacturing system, and local service network, FAW TRUCKS aims to provide reliable trucks designed for high temperatures, dusty environments, and other challenging operating conditions.

The Saudi dealer highlighted its commitment to supporting FAW TRUCKS through local market knowledge, an established dealer network, and professional service teams. The partnership sets clear short-term goals and underscores strong recognition of FAW TRUCKS’ products and brand in the region.

The Saudi market is a key focus in FAW TRUCKS’ “SPRINT 2030” international strategy. The agreement not only offers new vehicle options and service experiences to local customers but also lays the foundation for deeper cooperation in connected vehicle technologies and long-term, sustainable partnership development.

Source : www.chinatrucks.org

Editor : Sarah

Views : 2229

Tags : Saudi Arabia FAW TRUCKS