In 2009, Linlong Tire made ATLAS become its tire brand and began to rebuild this brand, aiming at bringing the world-class quality and perspectiveness of ATLAS to domestic market and building a high-end tire brand market for Chinese market. After several years’ development and testing, ATLAS tire made its appearance in Chinese market officially.

During the conference, the chairman of Linglong Tire, Mr. Wang Feng said: "we will provide our best technical resources and dedicated production line for the continuous service of ATLAS. Meanwhile, in the brand promotion and sales channels, ATLAS Tire has a professional as well as independent team and a brand new sales mode, in order to adapt to the globalization of high-end brand promotion.