FAW truck seize North Korea freight market
July 08,2009
To seize the export markets, FAW Auto Sales Company develop export vehicle channel to North Korea market actively. FAW totally export 750 trucks to Korean from January to June.
Same with the domestic market, serious homogeneity has existed in the oversea market. If it is merely waiting for orders, or simply use of price advantage of existing products, the strategy can not be a long time. Aware of this, FAW changed the strategic of overseas export. Focus on the general market, potential market and strategic market, they give segmentation and positioning. Also provide target product relying on market orientation. Introduce products, answer the question of foreign-made, and actively hold truck shows. All these efforts made the long head van, small Jinniu dumper have seized a larger market share in North Korea.
Views : 3915
