Dongfeng Liuqi Releases Vertical Marketing Concept, Best Buy
June 23,2011
www.chinatrucks.com: Recently Dongfeng Liuqi released new vertical marketing concept, Best Buy, to provide direct and clear product choices.
As explained by Cheng Daoran, general manager of Dongfeng Liuqi, Best Buy is encouraging rational consumption value for marketing and customers' needs. It is not only promises on values but also a consultant marketing including operational planning, return of investment as well as integrated solutions on pre-sales, on-sales and after-sales.
Currently customers just choose trucks with experience and specifications, and Best Buy is based on cargo categories, transport distance, road conditions, and requirements on time etc. to make full use of the trucks.
It is learned that only product with 10% lower prices can be called Best Buy. And usually value of a truck includes technology values, created values, after-sales values and second-hand vehicle values.
As explained by Cheng Daoran, general manager of Dongfeng Liuqi, Best Buy is encouraging rational consumption value for marketing and customers' needs. It is not only promises on values but also a consultant marketing including operational planning, return of investment as well as integrated solutions on pre-sales, on-sales and after-sales.
Currently customers just choose trucks with experience and specifications, and Best Buy is based on cargo categories, transport distance, road conditions, and requirements on time etc. to make full use of the trucks.
It is learned that only product with 10% lower prices can be called Best Buy. And usually value of a truck includes technology values, created values, after-sales values and second-hand vehicle values.
Source : www.chinatrucks.com
Editor : Mika
Views : 5713
Tags : Dongfeng Liuqi marketing
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