Greatwall pickup entered Romania market
March 23,2007
Recently, the Alexandrion Group of Romania held a press conference in the capital, formally announcing the coming in of Greatwall Hover. Famous persons and more than 50 journalists from different famous presses of Romania attended the conference. The Chinese Amb. Xu Jian made a speech there.
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Alexandrion Group is one of the biggest Groups in Romania. Its business fields involve brandy, marble and realty. It set its feet in automobile field in 2005 and launched a branch company Rochin Motor. The branch company signed with Greatwall to be the only agency of Greatwall in Romania.
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Greatwall is the first Chinese brand that entered Romania market and then occupied a place by its excellent behavior. Alexandrion said they will import 10,000 Greatwall Hover before 2010, and now they have signed a contract of 500. Greatwall has been accepted by the people there and it has paved a way for the entrance to Europe.
Alexandrion Group did some kinds of market extension for Greatwall, including outside shows and trying driving and they built a 4s station in the center of the capital.Views : 6309
Tags : Great Wall Auto
