In 2025, Zunyi — a city known in Chinese history for marking turning points — became the stage for another major shift. Victory Auto held its Overseas Partner Conference here, celebrating ten years of going global and opening a new chapter toward deeper international engagement. The company is now moving from simply exporting vehicles to sharing Chinese technology and standards with the world.

Over the past decade, Victory Auto has built a presence in more than 50 countries and regions. From early exploration to a wide-reaching global network, the brand has steadily grown its international influence. A major milestone in this journey was the setup of five overseas KD (knock-down) plants in Brazil, Argentina, Myanmar, Vietnam, and Ethiopia. These plants allow vehicles to be assembled locally, which speeds up delivery, cuts costs, and boosts competitiveness in those markets.

Local production has become a key part of the company’s strategy. It helps Victory Auto respond quickly to local needs and offer products that better suit customers. This customer-first approach has earned the brand a strong reputation overseas.

While global commercial vehicle markets have slowed down, Victory Auto has achieved steady growth. It has earned market access certifications from major regions — including Brazil (INMETRO), Russia (OTTC), South Korea, Singapore, Australia (ADR), South Africa (SABS), the Gulf region (GCC), and Europe (WVTA, ECE) — clearing technical barriers for global sales.

Victory Auto’s high-quality vehicles have helped break into new markets. For example, the company’s “Joma” diesel trucks have been well received in the Middle East for their strong performance and build quality. On February 28, 2025, 231 Joma trucks were shipped from Zunyi to Saudi Arabia — a major step in entering the Middle East. Another flagship product, the “Zebra” gasoline truck, is popular among small business owners for its fuel efficiency and suitability for city deliveries.

To further support its growth, the company introduced its “12345” global strategy:

1 Core Focus: Always put the customer at the center and create win-win partnerships.

2 Key Technologies: Develop fuel-efficient powertrains and smart connectivity systems.

3-Step Plan: Strengthen core markets like South America and the Middle East; expand into Southeast Asia, Central Asia, Europe, and Africa; and deepen localization at key factories.

4 Upgrades: Improve products, quality, marketing, and after-sales services.

5 Commitments: Ensure vehicle delivery, develop products suited to local needs, support dealers, guarantee spare parts, and provide 24/7 service.

This strategy gives Victory Auto a clear roadmap for more targeted and complete global expansion.

A big idea behind the company’s global plan is building a “closed-loop ecosystem.” By keeping promises to partners and investing in local production, Victory Auto is offering a new kind of Chinese business model — one based on shared growth, not resource grabbing or tech monopoly. This cooperative mindset may help Chinese automakers stand out in global competition.

From the historical Zunyi Meeting to the Belt and Road Initiative, China’s progress has always come from those bold enough to make changes. Victory Auto’s global journey is part of this story. With quality at its core and ambition to raise global standards, the brand isn’t just exporting trucks — it’s exporting a new vision of globalization with Chinese characteristics.

The Zunyi conference marks a new beginning: the moment Victory Auto officially brings “Made in China” and “Chinese standards” to the world stage.

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